Blog
Practical thinking on marketing ops, budget management, and AI-native workflows.
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What Is MCP and Why Marketers Should Care
Model Context Protocol enables AI tools to connect to your marketing data. Learn how MCP works and why marketing teams benefit.
February 2026 -
5 Ways to Automate Marketing Budget Tracking
Stop chasing spreadsheets. Five automation strategies for marketing budget tracking, including Budget Buddy.
February 2026 -
The Marketing Ops Stack in 2026: From Manual to MCP-Native
How martech stacks are evolving toward AI-native, MCP-connected tools. The next layer of marketing operations.
February 2026 -
How Budget Buddy Catches Overspend Before It Happens
Deep dive into Budget Buddy's pacing and alert capabilities. Practical scenarios for catching overspend before month-end.
February 2026 -
Why One MCP Hub Beats Five Point Integrations
Integration sprawl costs time and money. Learn why one MCP hub beats five point integrations for marketing operations.
February 2026 -
Why we built Marketer MCP
Marketing teams deserve purpose-built AI tools, not retrofitted developer utilities.
February 2026 -
The marketer's guide to budget pacing
How real-time pacing prevents the end-of-month scramble and protects your media dollars.
February 2026 -
Why Budget Buddy is our first tool
Budget visibility was the most common pain point in every interview. Here's the thinking.
February 2026 -
5 channel allocation mistakes costing you pipeline
Common budget distribution errors and how to fix them before they compound.
February 2026 -
How agencies use Marketer MCP across client accounts
One connection, namespaced isolation, and real-time pacing for every client.
February 2026 -
UTM governance: stop attribution leaks before they start
Why broken UTMs are the silent killer of marketing measurement.
February 2026 -
AI-native marketing ops: what it actually means
Moving beyond chatbots to structured, tool-based AI that runs real workflows.
February 2026 -
The pre-launch creative QA checklist every team needs
Catch format errors, brand violations, and compliance gaps before ads go live.
February 2026