The pre-launch creative QA checklist every team needs

A rejected ad costs you time, budget, and momentum. Platform review delays can push a campaign launch by days. Most rejections are preventable — wrong aspect ratio, unapproved claims, missing disclaimers. A simple QA checklist catches these before you hit publish.

Format checks

Image dimensions match platform specs (e.g., 1080x1080 for feed, 1080x1920 for stories).
Video length is within platform limits (15s for reels, 30s for in-stream).
File size is under the platform maximum.
Safe zones are respected — no critical text or logos in crop areas.

Copy and claims

Headline and body copy are within character limits for the placement.
No unapproved superlatives ("best", "fastest", "#1") without substantiation.
Disclaimers and disclosures are present where required (financial, health, endorsements).
CTA matches the landing page content (no bait-and-switch).

Brand consistency

Logo is current version and correctly placed.
Colors match brand palette.
Font is the approved typeface at the correct weight.
Tone matches brand voice guidelines.

Tracking and attribution

UTM parameters are correctly formatted and match the taxonomy.
Landing page URL resolves and loads correctly.
Conversion pixels are firing on the destination page.

Automate the checklist

Marketer MCP's upcoming Creative QA tool will run these checks programmatically. Pass your creative metadata and the tool returns a pass/fail report with specific issues flagged. No more manual checklists in a Google Doc.