First live tool
Budget Buddy
Budget Buddy is our first live tool — a marketer-native assistant for budget planning, spend tracking, and channel allocation. Send your budget data and campaign spend; get rollups, alerts, and pacing insights in structured JSON.
- Budget vs actual rollups — Channel-level and campaign-level summaries
- Over-budget alerts — Instant visibility when spend exceeds plan
- Channel allocation analysis — Compare planned vs actual mix
- JSON input/output — Easy to automate and integrate
- Real-time pacing — See where you stand against monthly targets
API usage
POST /v1/tools/budget_buddy.plan_overview/execute
Use Bearer auth. Send budget and spend data in the request body; receive structured rollups and alerts in the response.